New York University

'Disrupt' is a Verb!

Renee Hopkins's picture
Chat Date: 
Thu, Jul 11, 2013

The idea of disruption in innovation has its roots in academia with the late-90s publication of The Innovator's Dilemma by Clayton Christensen, a Harvard Business School professor. The idea that well-managed companies adhering to the classic rules for management -- move in the direction of the highest margins -- could still be wiped off the business map by competition that rose up from nowhere was original with Christensen.

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