Submitted by John W Lewis on February 25, 2015 - 8:50pm
Thu, Feb 26, 2015
Peter Drucker’s famous statement that any business enterprise has only two basic functions, innovation and marketing, was written in 1954 in his book The Practice of Management. What is the relationship between innovation and marketing today?
This chat is another in our series on “innovation or ...”. We’ve discussion technology, and creativity, now it is the turn of marketing.
Submitted by John W Lewis on February 04, 2015 - 2:37pm
Thu, Feb 12, 2015
Our guest on February 12th is Jorge Barba (@JorgeBarba) who is a frequent #innochat participant and has previously been our guest discussing "Overcoming innovation inertia". This week, following some recent work in stimulating local government to encourage innovation, Jorge's focus is on innovation ecosystems and their measurement.