Innochat Archive

Building a Future-Proof Business

Gwen Ishmael's picture
Chat Date: 
Thu, Apr 12, 2012

This week's guest moderator @VolcadoDePila - aka Daniel Trujillo, Service Manager at Wall Street Institute - poses this framing for our 12 April chat. Looking forward to seeing everyone there! Gwen


Product innovation has long been revered as the best source of sustainability in a company. The advent of new, better products has been placed at the top in many a priority list of middle level managers and the C-suite. Yet these new products do not always represent growth or even a bigger market share, let alone the survival of the company over time. What is more, the measures taken by some companies to save themselves amidst the new, tougher conditions are sometimes evidently desperate ones. Consider what happened to RIM and its Playbook, or the case of Nokia and its N8, or furthermore Nokia´s relinquishing of its flagship Symbian platform for Windows Phone.


Measures such as those taken by the companies cited in the above examples show what happens when a company fails to prepare adequately for the future, and just how despair driven can some of these measures be.


But if a brand is to remain in the market, if it is going to be a market leader for years, it needs more than the simple push of a few stellar sales quarters or a beloved line of products.


Innovation can also affect other areas of business. The processes themselves can be susceptible of changing and of being formulated anew. The perception of the collaborators and the way the business is conducted, as well as the type and pace of product innovation can all be changed to adapt to a different management vision.


Such is the topic of today´s #innochat: How to future-proof your business? Following are the questions we will review during our chat:


Q1: Do you believe innovation should respond to, or create needs?


Q2: Does the pace of innovation of your product / service answer to customers´ questions or does it create further questions and needs?


Q3: How do you ensure that your innovative processes will not need quick remaking?


Subsidiary question: Where do you get your feedback while innovating? re: Pixar


Q4: How do we balance preparing for the future (creating the roadmap) and being nimble enough to capitalize on unexpected opportunities (making profitable detours)?


 

Building a Future-Proof Business

Gwen Ishmael's picture
Chat Date: 
Thu, Apr 12, 2012

This week's guest moderator @VolcadoDePila - aka Daniel Trujillo, Service Manager at Wall Street Institute - poses this framing for our 12 April chat. Looking forward to seeing everyone there!

Gwen

Product innovation has long been revered as the best source of sustainability in a company. The advent of new, better products has been placed at the top in many a priority list of middle level managers and the C-suite. Yet these new products do not always represent growth or even a bigger market share, let alone the survival of the company over time. What is more, the measures taken by some companies to save themselves amidst the new, tougher conditions are sometimes evidently desperate ones. Consider what happened to RIM and its Playbook, or the case of Nokia and its N8, or furthermore Nokia´s relinquishing of its flagship Symbian platform for Windows Phone.

Measures such as those taken by the companies cited in the above examples show what happens when a company fails to prepare adequately for the future, and just how despair driven can some of these measures be.

But if a brand is to remain in the market, if it is going to be a market leader for years, it needs more than the simple push of a few stellar sales quarters or a beloved line of products.

Innovation can also affect other areas of business. The processes themselves can be susceptible of changing and of being formulated anew. The perception of the collaborators and the way the business is conducted, as well as the type and pace of product innovation can all be changed to adapt to a different management vision.

Such is the topic of today´s #innochat: How to future-proof your business? Following are the questions we will review during our chat:

  • Q1: Do you believe innovation should respond to, or create needs?
  • Q2: Does the pace of innovation of your product / service answer to customers´ questions or does it create further questions and needs?
  • Q3: How do you ensure that your innovative processes will not need quick remaking?
    • Subsidiary question: Where do you get your feedback while innovating? re: Pixar
  • Q4: How do we balance preparing for the future (creating the roadmap) and being nimble enough to capitalize on unexpected opportunities (making profitable detours)?

 

The Role of Community in Sustainable Innovation

cdn's picture
Chat Date: 
Tue, Apr 10, 2012

If it's not too late, I would like to suggest a chat on “the role of community in sustainable innovation” for this week's chat.  Let me explain: to be truly responsible, innovation has to embody sustainability from the start, not try to add it as an afterthought...  Some businesses are doing this because they are convinced.  Many because they believe they have to (for reasons of image, marketing, targeting certain audiences, etc.).  Some aren't into sustainable innovation at all.  Obviously, “community” plays a role in shaping these businesses' behavior.  There

Innovation: Lead, Adopt, or Advocate?

Gwen Ishmael's picture
Chat Date: 
Thu, Apr 05, 2012

This week we’ll take on the use of Lead Users, Early Adopters, and Brand Advocates in innovation. Sound like a lot to tackle? You’re right – it is!

This topic was inspired by a recent client meeting in which we discussed Lead Users in new product development.  I noticed someone would say, “Lead Users,” and then go on to talk about behaviors and characteristics not associated with a lead user.

Analog Innovators - What Can They Teach Us?

Renee Hopkins's picture
Chat Date: 
Thu, Mar 29, 2012

I'm overworked and consequently overwhelmed this week. As a twangy musician with one foot in bluegrass, I'm also saddened and stunned by the passing yesterday of banjo legend Earl Scruggs, an exceptional music innovator. So I'd like to do something different than what I had planned (and not followed through with) for this week. Let's talk about innovators in other fields, and what they can teach us about being better innovators. Artists, musicians, educators, fashion designers and others -- anyone but innovators in business and technology. 

Innovation Roadblocks

Gwen Ishmael's picture
Chat Date: 
Thu, Mar 22, 2012

This week's Innochat will be guest moderated by Nicki Escudero, aka @CXtheCloud and @Nickialanoche . Her fab framing post and bio are below.

See everyone on Thursday! Gwen

Curiosity in Innovation – Tapping into and exploiting it

DrewCM's picture
Chat Date: 
Thu, Mar 15, 2012

Last month I wrote a series of posts at the Collaborative Innovation site focused on my perception of the necessity for and power of curiosity in driving innovation.

Rather than write a whole new framing post, here’s the recession-adjusted 68 cent recap:

Curiosity in Collaboration – the way in which curiosity binds an organization’s collaborative innovation

Are We Too Innovative?

Gwen Ishmael's picture
Chat Date: 
Thu, Mar 08, 2012

A friend of mine who has just returned to the U.S. after spending 11 years in Brazil shared this story with me over the weekend. I think it provides an interesting framing for this week’s Innochat.

Infusing Education with Disruptive DNA

Renee Hopkins's picture
Chat Date: 
Thu, Mar 01, 2012

This week on Innochat our guest will be @wandamcclure, who in addition to being my little sister is an experienced teacher with master's degrees in curriculum design and technology in education, gearing up to enter a PhD program where she'll focus on innovating education. This chat topic comes from a number of discussions she and I have had.

Nature. Nurture. Nightmare. What does it take to build an innovative enterprise?

DrewCM's picture
Chat Date: 
Thu, Feb 23, 2012

I just completed the Walter Isaacson biography of Steve Jobs. It is a remarkable chronicle of a life.

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