Where are the Innovation Best Sellers?
While the publishing industry is in crisis, and in need of innovation, it continues to turn out “best sellers”. Fiction authors like J.K. Rowling sell hundreds of thousands of books. Even business authors like Jim Collins, who wrote “Good to Great” occasionally contribute a “best seller”. But as we narrow the field to innovation books, a question rises. Where are the innovation “best sellers”? Looking beyond the Innovator’s Dilemma and perhaps Business Model Generation by Osterwalder, are there any innovation “best sellers”? And if not, why not? Is the lack of a best seller due to a disinterested market, a plethora of titles narrowly focused on a specific tool or industry? Terrible writers?
Here are the questions we want to pose, and hopefully answer, during our time together on Innochat:
- Assuming, for now, that there are very few innovation best sellers, what are the reasons that few “best sellers” emerge from the hundreds of books written about innovation each year?
- If you had to pick one book about innovation that you felt should be a “best seller” and isn’t, what is the book, and why is it “great” in your estimation?
- What content or characteristics make a book about innovation important to you? New concepts, new tools, a holistic approach, a completely new perspective, etc
- Why, in your estimation, does it seem that so few people read and access the wealth of information about innovation that is available in the books we’ve identified?
Join us July 12th at noon EDT to chat about innovation books and what makes an innovation book a great resource.