Time for Innovation?

Renee Hopkins's picture
Chat Date: 
Thu, May 09, 2013

After last week's chat on May 2, @wbendle started a discussion in the Innochat LinkedIn group about spring and innovation. Of course, we had the famous Thunderbolts and Lightning chat about innovation and weather back in December, so this wasn't our first meteorological theme. This time around, we're going to focus less on weather metaphors and more on the timing of innovation. 

The LinkedIn comments evolved into a discussion about innovation in the product life cycle, and innovation timing in general. We'll follow up on that discussion in the this week's chat.

We have organized the discussion into two parts. This will be a little more free-form than we're used to. But hey, this is an innovation chat, we're allowed to change!

First: innovation timing over which a company has control.

@DrewCM mentioned that Apple is pushing itself off-cycle (based on their past end-of-Summer release schedule). Why? How has the market been responding to that slip?

What are the factors companies can and do juggle when considering timing? In what ways do they affect innovation success and/or failure? In what ways can a company work cycles and timing in their favor? Consider these ideas that came from the "Thunderbolts and Lightning" chat: 

Cycles are iterations that allow us to test and advance, and we can learn iteratively from one cycle to the next.
 
Second: innovation timing over which a company has little or no control.
 
@MrsRoadshow observed, " 'When is the right time to plant a tree?' is the right question. Maybe spring. Maybe not. Timing is HUGE with innovation...so many groups, forces, sources of information, and competing options are at play."
 
What are some of the timing-related factors over which companies are not likely to have much control, but would affect innovation? In what ways can a company structure innovation processes in order to take advantage of timing and not be jerked around by external forces that affect timing?

Some additional resources:

The Fast Eat the Slow - The Impact of Strategy and Innovation Timing on the Success of Technology-Oriented Ventures (Academic Paper - attached below as ssrn-id1891911.pdf)

The Effects of Search Timing on Innovation: the Value of not being in Sync (Academic Paper - attached below as entrepopportunity69berkeley.pdf)

4 Steps To Getting The Market Timing Right For Your Innovation

 

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